How To Use BetterProposals.io SEO Proposal Templates To Win More New Business
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Check our full BetterProposals review here.
Proposals are an essential part of gaining new business today and beyond. Although most businesses concentrate on how to develop their offerings, very few concentrate on learning how to write a business plan to attract more clients.
Writing brilliant business ideas, on the other hand, is far from rocket science. It only needs several proposal elements to get correct, and any proposal you write will be sure to convert. Here are those SEO proposal template elements, as well as instructions on how to get the correct product to produce winning ideas quickly.
Why Do You Need SEO Proposal Templates?
Proposal writing, like all other aspects of sales, must adhere to a set protocol. When a fresh inbound lead arrives, you don’t have to guess what needs to be accomplished. The sales team is already on the case to schedule a call, a demo, a free trial, or something else that suits your business niche.
The same is true for proposals: you can build a pre-set template for proposals and use it every time.
Templates help you save time and make your writing process more effective. They make SEO proposals writing much less about actual writing – great news for busy company owners and sales professionals.
You can choose proposal templates for various industries as part of a tool including Better Proposals, such as design, marketing, SEO, social media, consulting, and many others.
These would be useful if you’re just starting because you can edit them to suit your needs – and learn how to write a business proposal faster.
SEO is all about figures and hard facts, but it never hurts to wow your clients with something visually appealing as well. The cover is the first thing your clients will see when they open your SEO proposal. Fortunately, you can pick your own from Better Proposals’ set of SEO templates, eliminating the need to employ a designer for the job. Alternatively, you can design your cover and upload it to the proposal template. That way, you can add your personal touch and make it uniquely yours.
Check out the rest of Better Proposal’s sample templates here.
When Do You Make An SEO Proposal?
If you’re an SEO specialist who wants to spend more time working and less time writing proposals that might or may not convert, you’re probably looking for a way to simplify and improve proposal writing. You can do it with SEO proposal templates, which includes all of the requisite elements to ensure that you win proposals in minutes.
Here are several pointers to keep in mind when making SEO proposal templates:
Check that your prospect is eligible
Many agency owners are tempted to build proposals for prospects who are not qualified or interested in obtaining an SEO proposal. Before spending time in developing an SEO business proposal, it is critical to have an initial meeting to decide whether your prospect has a demand for your SEO services and the budget to act if they like what they see.
For your initial meeting
Many agencies spend hours planning an SEO proposal document only to find out that their prospect does not show up for their meeting, is not genuinely eligible, or opts for a low-cost SEO plan. Don’t spend more than 15-30 minutes preparing for the first meeting with a local SEO prospect or a niche national client, such as industrial clients or smaller B2B clients.
After going through the discovery process, you will create a custom SEO proposal that is tailored to the needs you discovered during your first meeting.
If your prospect requires a local SEO proposal, please follow these steps:
- For local SEO prospects, make sure that your SEO proposal process is perfect.
- Your local SEO prospects would appreciate this proposal because it provides them with information about their competition.
What Should Be Included in Your SEO Proposal?
You can create a proposal template for any marketing company doing content marketing for prospective clients. But, before using great-looking proposals, you must be careful with injecting detailed pipeline reporting, funnels for clients, and other key elements that will answer questions step by step. Here are some important aspects when creating eCommerce SEO Proposal templates.
Demonstrate A Thorough Understanding Of Your Client’s Industry
Demonstrate to your prospects that you appreciate their industry from the start. Your keyword study is the first thing you can include in your SEO proposal.
Keyword analysis involves the following steps:
Keyword selection and classification according to different categories (e.g., ranks, topics, localised, seasonal)
Including search volume
Avoid using keywords with extremely low search volumes, as well as branded/navigational terms.
By explaining why it wouldn’t make sense to enhance visibility for queries that are navigational keywords and cause site links, or why you grouped the ones that set off the same search results and are part of the same subject, you assist your customer in focusing on end-user search habits.
Any prospective customers may believe that their only rivals are those who offer similar goods and services.
However, in the world of search, there are online rivals that might not be who you think they are.
A competitor summary can assist you in distinguishing between perceived and organic competitors.
You should do the following here:
Select only company rivals.
Based on search volumes and rankings, present exposure.
Business Category Review
You may also take Competitor Overview a step further by categorising your potential client’s market.
To accomplish this, follow these steps:
Choose keywords that accurately reflect the group.
Show how each category has its own set of competitors.
Making a report
In your proposal, you should also mention performance monitoring and reporting. This demonstrates to prospective clients that they can rely on your agency to deliver.
Offer a thorough explanation of:
How monitoring will be carried out concerning the campaign’s objectives.
What factors influence the metrics used to describe their visibility.
Tell them right away how often your reports will be sent. Who is the person in charge of their account? What happens if the goals are not met?
Define Your Pricing
There are a few guidelines to follow while learning how to write a business proposal’s pricing section.
To begin, keep the pricing structure as simple as possible. Give no upsells, additional bundles, combos, discounts, or something else. According to our findings, upsells do not fit with proposals and that a clear pricing arrangement better nudges the client into signing.
The second point to mention is the wording. Avoid using pricing as the title if at all necessary.
Instead, concentrate on terms like investment or ROI. It’s a little psychological trick, but it gets the client one step closer to signing.
Third, do not bill by the hour or day. Charge for the value you get, and you’ll find it easier to get charged higher fees. Your chances of receiving a signed proposal would improve if you add another testimonial in the pricing section as well.
A Realistic SEO Forecast That Can Be Comprehended And Checked
Once you’ve determined your keywords and isolated non-branded questions, it’s time to incorporate them into your SEO forecast. It is important to note, however, that all forecasting is based on assumptions.
Estimate the impact in terms of clicks and conversions rather than rankings. Businesses are constantly searching for ways to boost their bottom line, and the simplest way to do so, especially in marketing, is to push clicks to the website and increase conversions.
To accomplish this, follow these steps:
Set a target rank for each keyword category.
Multiply the CTRs by the search volume and the year-over-year transition.
Link previous conversion rates and targets to the current additional traffic.
Make a point of demonstrating how your future client’s traffic will differ with and without the SEO campaign.
Compare The SEO Budget To The PPC Budget
Another intriguing method for demonstrating the importance of SEO is to compare the SEO expenditure to the equivalent in PPC.
You can then present how much it will cost your potential clients to reach X number of people through organic search and paid search based on the average cost per click for each keyword. This provides an outside viewpoint on the importance of improving organic rankings. A great tool for pulling a report on this is SEMRush, for more info on howto do that check out our SEMRush review.
Consider Using A Case Study
You wouldn’t believe a stranger on the street, would you? Neither will your client, so it’s up to you to persuade them with a convincing case study involving one of your former clients. Use this portion of the SEO proposal template to demonstrate what you’ve achieved, how you added value to the client, and the outcomes.
You can customise this section to your preferences and fully tailor it to the client reading the proposal. The more similar it is to the client who is about to sign, the more likely it is to get the signature.
Want to increase sales conversions? Check out BetterProposals’ free templates here.