Benefits Of Using Unbounce Popup Templates For Your Landing Pages

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There are numerous types of popups available today; all of them perform admirably well at generating new leads for online businesses. When online businesses were just getting started, entrepreneurs weren’t exactly fond of popups which was partly as a result of their shoddy, and frequently spammy implementations.

Several websites used the obnoxious entry web popup in the early days of online marketing.

It took up the entirety of the screen area before the visitor could read the content. Visitors would exit the website without viewing it; valuable traffic was lost as a result of entry popups.

This resulted in many web entrepreneurs being hesitant to use web popups on their site.

When used properly, the benefits of web popups far outweigh their drawbacks.

This article provides an in-depth examination of how Unbounce Popup templates can help you generate leads and traffic for your website.


What Are The Benefits Of Using Popups?

Popups are graphical user interface elements that appear above a web page in a browser. All popups appear unexpectedly, without a user request or a click. Popups may contain additional information, invite customers to subscribe, collect contact information, or offer a discount. On the other hand, a popup window significantly enhances the functionality of your web resource. Here are the benefits of using unbounce templates that pop-up on your website.


Manage your site’s internal traffic

You can use the popup to link to other pages on your site.

This way, you can connect sections of your site and assist customers in finding what they need more quickly.


Increase your subscriber base through various social media platforms

You can use popups to remind your website visitors about your social networks and to encourage them to subscribe.


Retain prospective customer and increase their loyalty

You can use pop-ups to offer users a discount on their subsequent purchases when they enter a special promo code.


Increase the number of sales and conversions

When visitors have spent some time on your site but are unsure about making a purchase, a pop-up window may appear. In this instance, the pop-up can compel your customers to act.


Select the Right Popup Templates for Your Audience

Pop-ups from Unbounce templates are critical for capturing your visitors’ attention but you must remember best practice so you can capture and retain customers. 

There are numerous types of pop-ups, but the ones we’ve highlighted for you are the following:


Entry Popups

An entry popup is a window that appears when a visitor first visits your website.

This is the first window they will see.

Entry pop-ups compel your visitors to act before they even see your offer, as these windows obscure their view of the page.

Entry pop-ups can be extremely effective and beneficial, but you must exercise caution and pay attention to certain factors such as bounce rate and functionality on mobile devices when implementing them.

Its objective is to pique visitors’ interest with a special offer that offers future customers a 10% discount when they subscribe to the newsletter.


Pop-ups that are triggered by user interaction

Interaction based popups are all about creating unique experiences. They appear when the visitor’s mouse is hovering over a link or when he clicks on a particular item on the page.

The benefit of using interaction-based popups is that they allow for the creation of highly personalised experiences.

Because they appear when a visitor takes a specific action, you can now reach that specific group of visitors with a specific message or offer using a pop-up.


Pop-ups That Appear As You Scroll

Pop-ups of this type may contain a contact form, a survey, an email opt-in form, or something similar. This increases the likelihood of them becoming future customers. This type of popup appears only after the visitor scrolls down a predetermined percentage of the page. Scroll popups convert at a higher rate than standard pop-ups because they do not annoy your visitors.


Delayed Popups

A pop-up window appears following a time delay. In other words, it appears after a visitor has stayed on a page for a specified amount of time. When dealing with this type of pop-up, it’s critical to understand how long the time delay should be. It should not appear too soon or too late, as this may turn off your visitors.

In other words, if you schedule a pop-up to appear immediately after a visitor enters your website, you risk creating a negative and annoying impression, and if you wait too long, the visitor may miss your offer entirely. As a result, it is prudent to monitor the average time visitors spend on your website.

For instance, the optimal time for your delayed pop-up to appear is between 10 and 30 seconds after a visitor enters your website. At that point, he is already interested in what is happening on the website, and you have the opportunity to pique his interest further with some great offers.

You can effectively increase conversion rates with delayed pop-ups.


Pop-ups indicating exit intent

The exit-intent popups are primarily intended to generate leads. A pop-up with an exit intent is used to deter visitors from leaving your website. They are particularly effective at convincing visitors that your offer is the best fit for them.

Exit pop-ups appear concurrently with a visitor’s decision to leave your website and click on the x button. This is also your final opportunity to retain him and make the most compelling offer possible. Exit pop-ups are another excellent option for preventing shopping cart abandonment. One of the most effective practices is to offer a discount to entice customers to complete their purchase.


Popups for Emails

Email popups are unquestionably the most frequently used type of pop-up. If you want to maximise the success of your email campaign, they will assist you in growing your email list. If you choose to use this pop-up window, ensure that it includes a clear call to action encouraging website visitors to become subscribers. There are several compelling reasons why email pop-ups should be a necessary component of your website. First, email popups can increase the visibility of your sign-up forms and encourage visitors to take action by leaving their email addresses. On the majority of websites, you’ll notice that sign-up forms are almost always located at the bottom of the page, which is a significant oversight.

Second, pop-ups offer a plethora of advanced targeting and triggering options, allowing you to display the appropriate message to the appropriate audience at the appropriate time.

You can track their behaviour and experiment with various email pop-ups until you find one that successfully converts visitors to subscribers.

Finally, because pop-ups are not embedded in your website, you can experiment with their design, text, fonts, colours, and effects, letting your imagination run wild. Effective design and copy will make it easier for your target audience to accomplish the objective, which is to leave contact and join your email campaign.


How Can Unbounce Popup Templates Help You Improve Your Landing Pages?

When used properly, pop-ups can be an extremely effective marketing tool. Unbounce includes templates for landing pages, popups, and sticky bars. They have a drag-and-drop builder that allows you to quickly create a beautiful page—or you can start with a blank canvas. Additionally, Unbounce landing pages are now responsive to mobile devices, allowing designers to create and sell templates that adapt automatically to any device. Unbounce templates is Unbounce’s most significant product update to date, and thousands of marketers will be looking to improve the responsiveness of their landing pages.