Guide On How To Use Constant Contact For Your Landing Page
Table of Contents
Constant Contact helps members build a range of email landing pages. These are one-page websites that you can send to your mailing list to inspire your audience to take a particular action. There are hundreds of models to choose from, each expertly built to increase conversions. If you’re inviting your audience to register for a case, join a contest, or download your new ebook, you’ll find the email format you need.
Constant Contact landing page choices are also restricted, as the pages are intended to serve as the body of an email rather than as a standalone landing page. We recommend Wix or GetResponse if you want more versatility or to build a completely customisable landing page.
However, if you’re looking to increase the effectiveness of your email marketing campaigns while also increasing conversions, Constant Contact may be the solution you’re looking for.
How To Create Landing Pages Using Constant Contact
Select a Template
Select an email landing page template from the Constant Contact landing page gallery. This process may take some time because there are currently hundreds of available templates. Each one can be customised to meet your specific requirements. Defining the campaign’s central objective will assist you in determining which features will best serve your needs.
For instance, the functionality of the landing page will vary depending on whether you’re looking to increase sales through the use of a coupon or to increase web traffic through the publication of a new blog post.
Customise Your Landing Page
Adjust the colours, fonts, language, and overall style of your chosen template to match your branding. You can create a bold, personalised message by utilising content “blocks”. Simply drag and drop various content types as individual elements from the left-hand tabs.
There are several types of blocks that you can incorporate into your template:
Simple: To insert an image, text box, button, divider, or spacer into your template, click on the corresponding blocks.
Integrate Shopify to create a point-of-sale, Eventbrite to provide ticketing services, or the RSVP tool to manage a response to event invitations using action blocks.
Additionally, you can use the Poll tool to solicit customer feedback, the Donation option to accept donations or the Coupon tool to offer special discounts to your customers.
Layouts: Create a visual representation of the various layout options available for your template.
Refrain from overcomplicating your layout. When it comes to highly converting landing pages, the general rule is “less is more.” Your objective is to create an attractive and functional design that makes it as simple as possible for the visitor to click through to your offer.
Follow the simple on-screen instructions to upload images from your desktop or via an image URL. Throughout our testing, we encountered numerous issues with the photo editor tool. This type of thing can be quite aggravating during the image insertion process.
You can drag and drop any element or click directly on the template to edit the text.
Constant Contact landing page functionality is very similar to that of ActiveCampaign, GetResponse, and Wix, all of which feature an easy-to-use creation process.
Preview Your Marketing Campaign Before Sending
Once you’ve completed your masterpiece, you can view it in desktop or mobile mode to ensure that it’s optimised for all devices. Constant Contact, on the other hand, does not allow you to edit your design in mobile mode, unlike Wix.
Simply click the grey “Check and preview” box in the upper-right corner, followed by “Preview.”
You can switch back and forth between desktop and mobile previews.
How To Attract More Traffic To Landing Pages That Convert To Leads
Convince The Reader Of The Benefits In A Succinct, Persuasive Manner
If you have a complex product, distilling the benefits of what you do into something concise and simple can be difficult — but it is a necessary component of any successful landing page. You want to convey your message in one sentence or less — avoid making your prospects work too hard to decide.
Slack is a business collaboration platform. Explaining every detail of what they do and how the product works would quickly clog up a landing page, so they keep it simple.
The critical point to remember is that Slack will assist you in completing tasks. You can browse the site for additional information if necessary, but the landing page provides a concise explanation of the product’s value, an attractive image, and a large sign-up form.
Include an unmistakable call to action
You’ll notice that each of the examples we provide includes a call-to-action (CTA) button that is a different colour than the background to help it stand out. You want that button to be easily visible and to provide a clear path forward. A clear message indicates that any visitor considering selling their home should proceed to the next step.
Incorporate Social Evidence
Social proof is extremely persuasive. A testimonial from a satisfied customer will invariably convey more information about your brand to a prospect than your marketing copy ever could.
Additionally, simply knowing that a large number of other people have chosen a particular brand or product often boosts your credibility and trust.
A well-designed landing page must be concise. You don’t want your visitors to be distracted by an excessive amount of information or images. Moreover, you want their attention completely focused on the one thing you want them to do. The page is well-organised, and the page’s heading provides direction. When you first click through, you only see the title, sign-up form, and photo.
It’s a clean and simple design with few distractions, though the main menu remains visible at the top for those who want to do some additional browsing on the site first, and some product videos are located further down the page if you scroll down.
If you are not yet prepared for the demo, you can easily obtain additional information. Yet, if you are, this page makes it incredibly simple to register without being distracted.
A/B Testing and Comparison
No matter how closely you adhere to best practices when designing your landing page, the only way to determine whether it converts as well as it could is to test it. By conducting A/B testing, you can determine whether something as simple as the colour of your CTA button or a slight alteration to your copy can have a significant impact on the results you see.
Experiment with one change at a time to ascertain which factor is causing a difference in results, and keep an eye on what works over time. The more effective your landing page, the more likely your website will accomplish your objectives.