What Is A Soft Bounce? (How Does Moosend Reduce Soft Bounce?)

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An email bounce indicates that your email message was not sent. When this occurs, the mailer is automatically notified of the delivery failure. For a variety of causes, this malfunction originates with the recipient’s mail server. However, there are a variety of explanations why the emails can be bouncing. It could be anything from the recipient’s mailbox being full to the domain name not being available.

A hard bounce is permanent, while a soft bounce is not. It is strongly advised to track your bounce logs because your deliverability reputation can be jeopardised.

Do you know what is a soft bounce? A soft bounce should be retried for up to 72 hours for one campaign before being suppressed.

If a contact soft bounces for several promotions, it is best to remove the email address completely from your database.



Contents of A Bounce Message

Typically, the bounce message will contain vital information that will assist you in determining the cause of the email delivery failure.

Among these are the following:


  • The time and date the message was returned
  • It was bounced by the mail server
  • The RFC code and purpose for the bounce (hard bounces are represented by a 5XX code, while soft bounces are represented by a 4XX code, according to the RFC. However, not all ISPs reliably follow the code, so there may be exceptions to this rule)


What Is A Hard Bounce? 

A hard bounce means that an email cannot be sent for an indefinite period. In most instances, bounced email addresses are automatically and instantly removed from your audience. Addresses that have been cleaned will be removed from all future campaigns.

A hard bounce occurs when a message is permanently rejected for one of the following reasons:


  • The email address is incorrect.
  • The email addresses aren’t valid.
  • Your emails have been blocked by your recipient’s email server.


What Is A Soft Bounce?

To know what is a soft bounce, let’s focus on its basics. In email marketing, a soft bounce is an email that reaches the recipient’s mail server but bounces back undelivered before reaching the inbox. A soft bounce is a temporary deliverability problem, while a hard bounce is a permanent deliverability problem (and these contacts should immediately be removed from your list).

There are several causes of a soft bounce, some of which are as follows:

The recipient’s inbox is overflowing.

The email file size might be too big.

The server may be down.

A soft bounced email might be deliverable at a later time. Resending is automatic in most email clients, with 72 hours being the usual time limit for attempting to resend the email.

Both soft and hard bounces are detrimental to your email deliverability and should be addressed immediately.

Learn more on what is a bounce message and how Moosend can reduce soft bounce here.


How to Reduce Soft Bounce For Your Email Deliveries

Maintaining A Good Email List

Maintain a good list hygiene by regularly purging the list of invalid emails and non-responders.

Since high bounce rates will damage your sender reputation, keeping your lists clean can help you achieve higher email delivery rates. Moosend will assist you in reviewing and managing your bounce lists directly from your dashboard. You can purge blocks or hard bounces after a certain number of days and decide whether or not these bounce messages should be forwarded via email.


Double Opt-In

Another way is to use double opt-in. When users subscribe to your list, send them a confirmation email. You can be certain that the user’s email address is not only legitimate but that they still want to receive your email messages. Also, instead of purchasing mailing lists, cultivate your own by opt-in users.


Keep Track Of Email Delivery Rates

Keep track of your email delivery rates by paying careful attention to your bounce rates as well as your response rates. Daily monitoring allows you to detect possible failures before they occur or cause too much harm.


Keep An Eye Out For Causes Of Spam

Avoid spam triggers when designing and crafting your emails, as these can easily result in soft bounces. Spam filters are intended to keep inboxes secure from malicious or unsolicited emails. This is why your emails must be structured in a way that allows them to pass through spam filters.


Send Engaging Material To Your Email List

The best way to ensure that your emails are delivered is to produce content that your readers can enjoy. When subscribers open and interact with your emails, email clients learn that your messages are important. If your email subscribers do not open it, it will end up in the spam folder.


Reward Your Loyal Email List Subscribers

Customers who are loyal to your brand are the lifeblood of your business. They open and click on your emails, then choose your store to make their purchases (instead of your competitors). So, in exchange for their loyalty and commitment, reward them. There are some easy ways to do this, ranging from exclusive deals or sales to first entry to unique goods and services. Some companies also give loyalty points to their clients. Of course, this is a perfect way to keep them and incentivise them to stay with you.


How Will Moosend Assist You With Your Email Marketing Strategies?

Since you already know what is a soft bounce, email marketing is a critical tool for increasing website traffic. Soft bounces, as well as bounce rates in general, are useful metrics for determining if the mailing lists are as strong as they should be. To address the issues posed, it is beneficial to gain a better understanding of how Moosend helps you to handle your bounces.

Furthermore, one of your subscribers can unintentionally unsubscribe from your list, so being able to easily add them back to a list or determining why particular bounces occurred demonstrates that you care about the health of your mailing list and contributes to better results for your campaigns. Establishing your frequency is simple with Moosend since the platform allows for scheduling as well as automatic resending of your email campaign to subscribers who did not open it.