How To Create A Sales Pipeline Report With The Best Pipeline (Pipedrive) Software

How To Create A Sales Pipeline Report With The Best Pipeline (Pipedrive) Software

Table of Contents

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Managers can use sales reports to quickly analyse performance, identify problems, and take action to help their business sell more and faster. Effective sales reports provide the type of insight that is needed no matter what the industry. You can use Pipedrive for informing income forecasting, budgeting, and resource allocation decisions. Through detailed analytics that quickly pinpoints what works and what doesn’t, sales pipeline report software enables you to understand your target buyers better, identify potential pipeline issues before they become significant problems, and improve individual sales rep performance.


What Is Included in a Good Sales Reporting Software Platform?

How do you choose the best solution for you and your business? Ensure these eight characteristics on your sales reporting software:


Activity Reports

The best sales tracking software will provide you with a wealth of information about your leads.

However, it should also track what you’re doing daily, weekly, or monthly reminding you to reach out to your leads. In other words, your preferred sales tracking tool should also keep track of your sales activities.

This software feature benefits sales reps because it enables them to easily track when they last contacted a lead, the communication channel they used (phone, email, text, etc.), whether they received a response or not, and the total number of times they’ve been contacted.

This data can then be used to fine-tune a deal-closing sales approach.

Activity monitoring is also beneficial for sales managers, as it enables them to more effectively evaluate their sales reps, coach them, and develop more effective sales strategies based on data.

Pipedrive has an activity reports feature on any plan, learn more here.


Forecasting Sales

Forecasting sales is the process of predicting future sales figures. Numerous businesses rely on sales forecasts to make critical business decisions, forecast future performance, and allocate organisational resources effectively. However, forecasting is not an exact science, and businesses can find themselves in hot water when they forecast incorrectly. 

To help avoid inaccurate sales forecasting, invest in a sales tracking tool that enables you to view historical and current sales data for your entire sales team and forecast future sales with relative precision using those numbers.


A New Lead Tracking System

Acquiring new leads is always a top priority for a salesperson. As a result, the sales tracking software you choose should simplify gathering critical information about each lead in your pipeline. Check the following metrics on your sales pipeline report software:


Who Are Your Leads: 

What are their names, the companies for which they work, and the industries in which they operate? Are you aware of which of your products they are considering or how much money they have available? The more information you have about your prospects, the more effective your marketing will be.


How They Found Your Business:

Did you discover them on LinkedIn and initiate contact with them via a cold email? Did they learn about your company through an inbound marketing strategy and then contact your sales department for additional information? Knowing how your relationship with a lead started enables you to develop a more effective sales strategy.


Which Stage of the Sales Pipeline Do They Currently Occupy:

Knowing which pipeline stage each lead is in at any given time enables you to focus your efforts on the leads that are most likely to convert while nurturing prospects who are not yet ready to buy.

When choosing sales tracking software, ensure that it enables you to maintain detailed records on each of your leads, providing you with the tools necessary to close deals.


Rate of Conversion

Usually, businesses take time to generate new leads without a sales pipeline report software. IIf you can convert a higher percentage of your existing leads to paying customers, you can increase revenue without working unreasonable hours. Increasing your conversion rate is one of the most effective ways to increase sales. A good sales tracking system will automatically calculate conversion rates for each sales representative on your team, as well as by lead source and other attributes. You can then analyse these metrics to determine areas for improvement.

Additionally, sales managers can see which sellers convert the best, analyse their tactics, and learn how top team members consistently close deals. This information can then be distributed to reps who are having difficulty.


Reports of Losses

It is critical for you to keep track of potential deals that do not materialise, i.e. your losses.

While looking at and studying these numbers may be painful, understanding the specific reasons you’re losing deals (or the primary competitors you’re losing deals to) enables you to improve your selling approach and avoid repeating the same mistakes in the future.

Analysing your losses will also enable you to forecast your monthly, quarterly, or annual sales figures in sales forecasting more accurately.


Reports in the Funnel

Do you struggle to maintain a healthy sales pipeline? Are your leads getting stuck at specific points in your funnel consistently? If this is the case, sales tracking software may be a lifesaver. Numerous sales tracking tools allow you to view each section of your funnel in real-time, allowing you to ascertain how close your leads are to conversion and what is preventing prospects from converting and progressing further down your pipeline—additionally highlighting which sales tactics are most effective.

If you are a visual learner, you may want to consider investing in sales tracking software that enables you to track opportunities through a pipeline visually.


Won Possibilities

Are you aware of the number of transactions you’ve closed this year? How about the current quarter? When purchasing sales tracking software, ensure that the solution you select enables you to access information about won opportunities and new sales quickly.

As mentioned previously, knowing which deals you closed and the sales strategies you used to close them is critical because it demonstrates the impact of your sales activities and individual sales reps’ contributions. Just as professional football coaches review game tape to determine which plays worked best for them in the past, you should review your won opportunities to determine the most effective sales tactics available to you and increase their frequency of use.


Revenue per sale

Revenue per sale is a metric that indicates the average amount of revenue generated by your business each time you close a deal. In general, the higher this number, the better. However, consider that it is relevant as long as you can continue to close deals at a reasonable rate.

Revenue per sale is particularly advantageous if you sell multiple product tiers or offer multiple product upgrades. By calculating revenue per sale, you can determine how effective you (or your sales team, if you’re a sales manager) are at upselling customers or pursuing the most valuable accounts.


Features of the Pipedrive Sales Report

Visual Reports Provide A Deeper Level Of Insight

The sales reports include concise tables and visually appealing charts that help you understand how your team is performing. Utilise Pipedrive’s reporting to compare individual results and identify areas for improvement while gaining a firm grasp on statistics such as conversion rates.


Gain Better Understanding Of Your Pipeline’s Metrics With Customisable Reports

View the total number of new deals added, the average age of deals, the total number of open deals, and the stage-to-stage conversion rate for all of your sales over any time period. Custom filters enable you to view only the data you require in any report.


Personalise your dashboards

Master the critical metrics of your sales pipeline software. Create, customise, and filter visual sales dashboards to track and report on sales targets easily. Conversion optimisation, team performance, and uncovering winning patterns all contribute to accelerating progress on time.


Final Thoughts

While data and reports are critical for monitoring your sales process and team, they are only the beginning of conversations with your sales representatives. They can serve as a springboard for discussions about how individuals and teams perform. Daily, weekly, monthly or all three at once; these three critical sales reports cover the entire spectrum of sales performance, from individual transactions to macro trends. Utilise them wisely, and they will not only assist you in fine-tuning your sales process. They’ll assist you in advancing your business.