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Why Should You Create Hubspot Ecommerce Email Templates For Content Marketing?

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It’s not just about the right strategy in e-commerce email marketing; it’s about the right sequencing. Even though the impact of email on eCommerce sales is decreasing on average, some retailers are capitalising on this trend. Customers want more personalised experiences regardless of the channel through which they interact with eCommerce companies and online sales teams. It is no longer sufficient to treat all customers uniformly, sending them a generic periodic newsletter with the customer’s name as the only indication of personalisation. While segmentation is a step forward, it lacks what could be accomplished with a truly personalised email communications strategy.

You can use all the features of HubSpot for your ecommerce email templates which is critical for your overall strategy in reaching your goals and sales opportunities.

 

Why You Should Be Using Hubspot Email Templates For Marketing Regularly

Creating an affable email is a difficult task in and of itself; we do not recommend attempting it manually. Not every business even has an experienced developer on staff who understands the proper code at the appropriate level of expertise. And even if yours does, their schedule may not allow for you to send a great email every time you want to send a campaign – especially if you’re sending daily reach-outs to your lists.  They want it to look and feel great, and they want to be inspired. Your potential clients don’t want something that feels monotonous or appears as though the company didn’t care enough to put in the necessary effort.

The appeal is primarily based on design and usability.  That said, there are numerous templates available to assist you with this task, including HubSpot email templates. A good template should enable you to copy and paste content directly into the email – and it should render correctly on either a desktop computer or a mobile device. Furthermore, it should be capable of handling multiple email providers, as we all know, as not all of your contacts will be using the same one to view what you’ve sent.

 

Email Marketing with HubSpot

Email marketing is one of the most popular uses for HubSpot, and it outperforms the competition in two critical areas: segmentation and automation. Simply put, few tools allow you to segment your audience using as many metrics and data points as HubSpot (and with Unific there are even more ways to group your customers). You can create email chains to customers that are so personalised that you’re certain to see an increase in sales using their automation systems.

One of the most beneficial practices we’ve found is to write email content with multiple use cases in mind. Create your email in such a way that you can extract sections for social media posts and blog posts.

Therefore, if you’re a clothing company and the email is promoting a dress to the customer, you should be able to extract a quote about the dress and accompany it with an image for a social media post, or elaborate on its features in a blog post. By approaching your content in this manner, you can save time and increase the value of everything you create.

 

Types Of Email Marketing Campaigns For eCommerce Using HubSpot

Referral Email 

It’s a well-known fact that asking customers to refer friends and family to a brand is an excellent way to generate free leads. According to a recent survey, at least 74% of consumers consider word of mouth to be a significant factor in their purchasing decision. And with those figures in mind, it’s easy to see why brands invest time in developing effective referral programmes.

You may already be soliciting referrals on your thank you page while using ecommerce email templates.

 

Discount email 

Discounts are a highly effective e-commerce marketing and sales strategy. Statistics show that 72% of Millennial shoppers are receptive to retargeting via discounts. Additionally, 54% of shoppers are likely to repurchase abandoned items if they are offered at a discounted price.

While discounting is effective, a balance must happen. If you do so too frequently, your profits will suffer; if you do so infrequently, you risk driving customers away to a competitor. The silver lining is that you can offer discounts to subscribers who actively participate in your campaigns (e.g. opening emails, clicking links, etc.).

 

Transaction Emails

Consider purchasing transactional email if you’re in the following situations:

Maintain subscription-based or membership-based contact lists.

There is a requirement to send relationship-based emails to a large number of recipients.

Want to track the performance of all your marketing and transactional email campaigns using metrics like emails delivered, opened, and clicked?

You can create and send transactional emails directly from the familiar HubSpot interface.

Optional transactional email is available for $600/month and includes a dedicated IP address for sending transactional emails. Contact your account manager or sales representative to purchase a transactional email. They will address your concerns and connect you with a member of the HubSpot Email Deliverability Team for additional consultation.

 

Welcome Email/Greeting Email

If your initial contact with a new subscriber is not memorable, neither will your follow-up campaigns. The welcome email is a critical component of your repertoire, generating three times the transaction and revenue per email as any other promotional mailing. Its purpose is to express gratitude for subscribing to your list, set expectations for future communications (e.g., how frequently you’ll email), and, when done correctly, simplify your sales process.

 

Final Thoughts

Always keep in mind the possibility of personalisation. Personalisation for the web and email is now affordable for everyone, both in terms of cost and technical resources, so a lack of a large budget or a technical team is no longer an excuse. Numerous ecommerce email templates from HubSpot are available to assist you in implementing the techniques. Therefore, shift your mindset, identify customisation and personalisation opportunities within your email communication strategy, and begin offering personalised communications that result in richer, more expanded, and fuller experiences.