HubSpot CRM Review: Is It Just Another CRM? (A Comprehensive Guide)
HubSpot CRM Review: Is It Just Another CRM? (A Comprehensive Guide)
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If you want to establish a better relationship with your customers you need to have a birds-eye view of every touchpoint they have with your business. Using a CRM platform such as HubSpot CRM is just one of the ways that business can improve their customer service, solidify their business processes and increase their sales. But is HubSpot just another CRM? What makes it different? Let’s discover how HubSpot can increase your sales team profitability in this HubSpot CRM review.
What Is HubSpot?
Most people know HubSpot as a marketing and sales service. HubSpot Marketing services are focused on creating landing pages, managing content on your website, as well as providing an overview of your marketing leads, inbound sales, and list of contacts via reports. However, HubSpot has upgraded its platform unlocking the power of a full CRM with features that cover marketing and sales, as well as social media and the integration of third-party tools.
The Pros of Using Hubspot
HubSpot is not just a CRM (Customer Relationship Management) platform. HubSpot also allows its users to use its marketing automation software for various CRM benefits and features. Check out some of the advantages of using Hubspot with the rest of this HubSpot CRM review.
Creating Your Landing Pages and Build An SEO Friendly Website
Businesses that want to scale globally should already know how important it is to cater to a specific market. Keyword research is a key step in this process so you can create content that converts website visitors into leads. Building landing pages using HubSpot is more than just access to some customised templates. You can create personalised content, CTAs, and forms on HubSpot. These features are integrated with HubSpot’s marketing and sales automation platform. Furthermore, HubSpot also offers SEO high-quality content-building software that makes your viewers stay on your website and help turn them from a prospect into a sale.
Email Marketing Is Fast, Efficient, And Reliable
HubSpot offers 2,000 free and paid templates for its Starter Tier which is already quite a bit of bang for your buck if you’re a small or medium-sized business. Existing contacts can be imported into your email marketing campaigns. The HubSpot CRM offers a well-designed UI for storing your contacts and segmenting them to create more content, personalised offers, email tracking, and run outreach campaigns.
You Can Expect 24/7 Live Chat Support And Coaching From Experts
Another feature that HubSpot offers for their clients and customers is its friendly customer service support for any issues that crop up while using their software. They offer 24/7 access to their support team so you can ask questions about the features, pricing, and anything else you need to know about Hubspot’s offering. Moreover, their Sales Coaching page is just one of the many training resources and tools that your team can use to increase your leads and care for your existing contacts.
Social Media Monitoring and Publishing Tools
If you’re familiar with apps like Hootsuite, HubSpot also enables post scheduling, monitoring of likes and views and provides visual analytics of your social media account via its Social Media Management Software. You can use the social media management software tab to track analytics data for each of your audiences and custom reports. In particular, you can check which posts gain a lot of traction and how much they were shared. Hence, you can analyse and inform future content for your social media campaigns and engage with your target audience using this data.
HubSpot, the considerations
On the other hand, there is a steep learning curve for new users owing to the complexity of the product and the sheer variety of features and app integrations available. Depending on the tier you fall into, it can be a bit costly for some business owners – especially those who need more than a thousand marketing contacts and therefore have to pay 800$ per month.
Nevertheless, a lot of business owners love using HubSpot as it has already solidified its inbound marketing platform with various tools and integrations.
How Much Does HubSpot CRM Cost?
HubSpot’s pricing starts at $45 per month (1,000 marketing contacts) which is called the Starter Tier, $800 per month (2,000 marketing contacts) for Professional, and $3,200 per month (10,000 marketing contacts) for Enterprise. Additionally, you can find more information (aside from our HubSpot CRM review) about HubSpot’s price list here.
Furthermore, they have a bundle price for starter businesses that is ideal for lead generation, organisation, and improvement of sales products, as well as customer service management. You may also ask for a quotation for your preferred services if you have a bespoke requirement.
The best news is the Hubspot for Starters program which offers 90% off for businesses that are eligible for this program. First, startups with under $2 million in funding are eligible for 90% off in their first year, 50% in your second, and 25% ongoing. On the other hand, startups who have raised over $2 million are eligible for 50% off in their first year, and 25% off ongoing are also eligible.
App Integrations With HubSpot
Hubspot app integrations are plentiful and you can often integrate your existing systems seamlessly with their data management platform. In this HubSpot CRM review, we recommend first-time users to check out their HubSpot App marketplace called the HubSpot Ecosystem to see which apps may help their specific needs. That said, here are some of the apps that you can integrate with HubSpot.
Other Related Questions for HubSpot CRM:
Can You Create Multiple Owners For One Record In HubSpot CRM?
At this moment, HubSpot doesn’t have unlimited users since it allows one owner for one contact record. However, you can create custom properties by selecting the HubSpot user as the property type.
Are There HubSpot Alternatives?
MailChimp is aimed towards small and medium-sized businesses (SMB) with its pricing and learning curve. The price for MailChimp is free but you need to pay for the higher tiers that provide better tools and integration. You can subscribe to MailChimp’s Essential Tier for $9.99 per month with 50,000 contacts and 3 users per month included. Additionally, services already included are custom and dynamic content and email templates, digital marketing hub system and more.
Using ActiveCampaign for your email marketing and CRM needs can improve and nurture the leads that you already have. The Lite Plan doesn’t enable a huge amount of integration with your CRM and has limitations in how it can benefit your digital marketing automation strategy. But with the $9 price for ActiveCampaign Lite Plan, you can already do so much more with the engagement tools and automation of your marketing and sales.
ZohoCRM seems to be one of the best CRM solutions with a very similar line of features and services as HubSpot. With a starting price of $12 per user per month, you can already automate your sales and product management. Additionally, you can customise your product, and see reports of your KPI and dashboards. With a solid integration with social media alongside a superb UI for leads and contact organisations, you can use the app for growing your market. But, a lot of users are complaining about its customer service support and the learning curve. ZohoCRM is a promising alternative. But, its services are vast and may take some time to get the most out of it. Particularly SMBs that might not have the resources can benefit from this platform.
So, is HubSpot CRM worth the price? HubSpot offers the best customer support and coaching staff for one-on-one training and is a very attractive option for SMBs who can use the free trial to start running their business like a pro. Established business owners can also benefit from improved customer service by integrating the CRM technology with their existing websites, marketing campaigns, and social media campaigns all in the same tool.